EMMA ROBERTS PARTNERS WITH SUZY AMIS CAMERON’S RED CARPET GREEN DRESS 2017 INITIATIVE AND WEARS A VINTAGE GIORGIO ARMANI PRIVE’ GOWN AND ATELIER SWAROVSKI FINE JEWELRY TO THE ACADEMY AWARDS ®
THE COLLABORATION TELLS A NEW STORY OF FASHION SUSTAINABILITY
LOS ANGELES, CALIF. (Feb. 26, 2017) – Earlier this evening, Red Carpet Green Dress celebrity partner, actress Emma Roberts (“Scream Queens”) showcased a form of sustainable fashion when she arrived at the 89th Academy Awards® wearing a classic Giorgio Armani gown from his very first Prive’ collection. The gown was accessorized with exclusive pieces from Atelier Swarovski Fine Jewelry. This is the first time vintage fashion has been put under the spotlight by Suzy Amis Cameron’s eco-conscious cause as a solution to help better the environment.
“Red Carpet Green Dress is always researching ways to help improve the planet and the lives of others,” states actress and environmental activist Amis Cameron. “As a culture, we are inundated with messaging of wanting and needing the latest ‘new’ product. But by recycling gowns, we are making the ‘old’ new again and finding the beauty that already exists. It is an important form of sustainability.”
The spaghetti strap couture dress, which originally debuted in Paris in January 2005, is embroidered with cream crystals and waves of small white jet beads featured in a two-tiered skirt. The dramatic plunging bodice is made of jet and black crystal teardrops and is completed with a black satin cummerbund at the waist.
To complete the head-to-toe look Emma Roberts wore exclusive created diamond pieces from Atelier Swarovski’s first fine jewelry collection. Inspired by nature and driven by science, Swarovski brings conscious luxury and innovation to the red carpet with the Atelier Swarovski Fine Jewelry Collection, handcrafted in a Parisian atelier and featuring Swarovski Created Diamonds and crystals. Swarovski Created Diamonds are grown in a state-of-the-art lab and have the same optical, chemical and physical attributes as mined diamonds.
To qualify as a Red Carpet Green Dress eco-conscious garment, each piece must either be made from recycled, organic or repurposed materials, use handmade detailing or incorporate natural dye processing. All resources focus on an environmentally and socially responsible design with a minimal negative impact on the environment.
For the 2017 Oscars-inspired campaign, Red Carpet Green Dress partnered with Atelier Swarovski and had the support of Earth Friendly Products, maker of ECOS™ Laundry Detergent to help raise funds for MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. The financial assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org
ABOUT RED CARPET GREEN DRESS:
Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its eighth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion. It challenges designers from around the world to think about fashion in an eco-friendly platform. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron founded with her sister Rebecca Amis in Calabasas, California.
ABOUT GIORGIO ARMANI
The Armani Group is among the leading fashion and luxury companies worldwide. The Group designs, produces, distributes and sells fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewellery, cosmetics, perfumes, furniture and home decor under the following brands: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ Armani Jeans, A/X Armani Exchange, Armani Junior and Armani/Casa. At the end of 2015, the Group’s distribution network has 2,983 points of sale, comprised of 165 Giorgio Armani stores, 338 Emporio Armani stores, 754 Armani Collezioni stores, 238 A|X Armani Exchange stores, 880 AJ Armani Jeans stores, 198 Armani Junior stores and 56 Armani/Casa stores in more than 60 countries across the globe. Among these, 83 Giorgio Armani, 89 Emporio Armani, 82 Armani Collezioni, 108 A|X Armani Exchange, 39 AJ Armani Jeans, 22 Armani Junior and 6 Armani/Casa stores are directly managed.
ABOUT ATELIER SWAROVSKI
Atelier Swarovski offers cutting edge jewelry, accessories and home décor items, which are the ultimate expression of Swarovski crystal. Pushing the boundaries of creativity, it collaborates with the finest talents in the world across fashion, jewelry, architecture and design. Atelier Swarovski presents seasonal jewelry and accessories collaborations twice a year during New York, London and Paris fashion weeks alongside its constantly evolving Core Collection. Atelier Swarovski Home, launched at Milan Design Week in April 2016, consists of functional and decorative objects for the home. Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for creativity, craftsmanship and the art of crystal cutting and crystal innovations. Past collaborators include Jean Paul Gaultier, Viktor&Rolf, Christopher Kane, Maison Margiela and Mary Katranzou for jewelry, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor.
ABOUT EARTH FRIENDLY PRODUCTS
Family owned and operated since 1967, Earth Friendly Products is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly cleaners that are safer for people, pets and the planet. Made with plant-powered ingredients, ECOS™ cleaners are thoughtfully sourced, free of dyes, pH balanced, readily biodegradable, easily recyclable, and never tested on animals.