Jan 28, 2013 Red Carpet Green Dress

Bond Girl Naomie Harris Will Wear This Year’s Design For ‘Red Carpet Green Dress’- Created By Competition Winner Michael Badger And Vivienne Westwood

Los Angeles, CA, January 28, 2013 – Suzy Amis Cameron, Founder of Red Carpet Green Dress, and Samata Angel, Global Campaign Director, are thrilled to announce that Naomie Harris will wear this year’s winning design on the red carpet at the 85th Annual Academy Awards on Sunday, February 24th.  “We are very excited to have Naomie aboard,” exclaims Amis Cameron.  “She’s a spirited, intelligent, gorgeous woman with a strong sense of moral responsibility, and I believe she will represent us well.”

Harris rocketed to international stardom opposite Daniel Craig with the November release of Skyfall, the most recent James Bond installment.  The London-born actress is certainly no stranger to blockbusters as she has occupied starring roles in Michael Mann’s Miami VicePirates of the Caribbean: Dead Man’s Chest, and Pirates of the Caribbean: At World’s End.  Since her first major breakthrough performance in 2002 with Danny Boyle’s 28 Days Later, she has appeared on the stage in Boyle’s London production of Frankenstein opposite Johnny Lee Miller and has received numerous awards, nominations and critical acclaim.  Next up for Harris is the Nelson Mandela biopic Long Walk To Freedom in which she stars as Mandela’s controversial second wife, Winnie.

“I’m thrilled to be representing Red Carpet Green Dress by wearing this beautiful design to the Oscars next month,” says Harris. “I look forward to meeting contest winner Michael Badger and working with Dame Vivienne Westwood and her couture team as part of this exciting project.”

Harris will wear a gown designed by Michael Badger, the Ghanian born fashion student at Atlanta’s Savannah College of Art & Design who was recently announced as the winner of this year’s competition.  Construction of the gown is set to begin promptly in Vivienne Westwood’s London-based studio where Badger will work alongside Westwood’s couturiers while being mentored by Vivienne directly through the creation of his design.

This year the campaign is collaborating with the Cradle To Cradle Products Innovation Institute, a non-profit organization that helps businesses create products that are safe for people and the environment through their globally recognized Certification Program.  Cradle To Cradle will ensure that this year’s design remains free of toxic chemicals and other negative environmental impacts by assessing it across the five following categories: material health, material reutilization, energy use, water stewardship, and social responsibility.  As a result, the gown’s level of “greenness” or “sustainability” will be made solidly quantifiable by receiving C2C Certification.

About Vivienne Westwood:

Vivienne Westwood began designing in 1971, and by the end of the 1970s, she was already considered a symbol of the British avant-garde.  For Autumn/Winter 1981, Westwood showed her first catwalk presentation in London.  In 1986, a radical change of direction moved Westwood away from street style and youth culture as she adopted more traditional Savile Row tailoring techniques.  Since then, Westwood has received numerous accolades, continues to show in Paris, Milan and London, and is one of the most influential fashion designers in the world today.  She uses the medium of her shows to talk about culture and politics, more specifically about the urgent need to act against climate change.

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