Suzy Amis Cameron and her husband James Cameron (Director of Titanic and Avatar) have long been to environmental causes, protecting the planet and its precious resources. James Cameron’s blockbuster hit ‘Avatar’ proved that when brilliantly made and presented in an innovative way, sustainable messages can be delivered to a global and mainstream audience. Inspired by the global red carpet opportunity presented by Avatar in 2009, Suzy Amis Cameron founded a unique and innovative dress design contest called ‘Red Carpet Green Dress’.
Now in it’s fourth year, the contest sets the challenge for creatives and designers worldwide to create a Red Carpet worthy dress made from organic, sustainable or recycled fabrics which show a respect for the environment and its resources – thus fulfilling the Green Dress criteria.
The winning designer is mentored by an established fashion brand within the fashion industry to get their dress ready for the red carpet moment. The winner, chosen among hundreds of international participants, will get his or her “green” design worn on the red carpet at the 85th Academy Awards® celebration by a surprise Hollywood actress. Most recently Missi Pyle of ‘The Artist’ graced the red carpet in the contest’s stunning winning design.
“Over the past three years, Red Carpet Green Dress has become an internationally recognized design contest that continues to honor both environmental consciousness and glamour,” said Samata Angel, Global Campaign Director.
This year the contest is being taken to a whole new level for the 85th Academy Awards® celebration. Working with a respected industry fashion name and the provision of expert support from a surprise industry insider are just some of the exciting elements the winner will get to experience this time around.
“Not only are we unveiling the winning design on Oscar Night®, but a remarkable actress will be wearing the winning design. I am looking forward to see the beautiful submissions start rolling in, and if Missi Pyle’s gown was anything to go by I have no doubt we’ll see another spectacular gown that demonstrates beauty and sustainability can go hand in hand,” says contest founder Suzy Amis Cameron.