Suzy Amis Cameron and her husband James Cameron (Director of Titanic and Avatar) have long been involved in environmental causes, protecting the planet and its precious resources. James Cameron’s blockbuster hit ‘Avatar’ proved that when brilliantly made and presented in an innovative way, sustainable messages can be delivered to a global and mainstream audience. Inspired by the global red carpet opportunity presented by Avatar in 2009, Suzy Amis Cameron founded a unique and innovative dress design contest called ‘Red Carpet Green Dress’.
Now in it’s fifth year, the contest sets the challenge for creatives and designers worldwide to create a Red Carpet worthy dress made from organic, sustainable or recycled fabrics which show a respect for the environment and its resources – thus fulfilling the Green Dress criteria.
The winning designer is mentored by an established fashion brand within the fashion industry to get their dress ready for the red carpet moment. The winner, chosen among hundreds of international participants, will get his or her “green” design worn on the red carpet at the 86th Academy Awards® celebration by a surprise Hollywood actress and actor. This year these names have been revealed as actor Kellan Lutz and actress Olga Kurylenko.
“Over the past few years, Red Carpet Green Dress has become an internationally recognized design contest that continues to honour both environmental consciousness and glamour,” said Suzy Amis Cameron, Contest Founder.
This year the contest is being taken to a whole new level for the 86th Academy Awards® celebration with a menswear and womenswear element.