Founded by Suzy Amis Cameron

Red Carpet Green Dress

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RED CARPET GREEN DRESS LAUNCH PARTY
30 June, 2014

As style fiends rub their hands in glee over this week’s pre-Oscar fashion parade, Suzy Amis Cameron, wife of James Cameron, took the opportunity Thursday night to relay an important message about the importance of sustainable clothing on the red carpet. On 27th February 2014 Red Carpet Green Dress celebrated 5 years of sustainable fashion in Hollywood. Suzy Amis Cameron hosted an evening of cocktails, canapes and silent auction. The event was sponsored by Lux & Eco, Previse SkinCare, Veev, Haute Chefs and more. In attendance at the celebration were Suzy Amis Cameron, James Cameron, Kellan Lutz, Naomie Harris, Amber Valletta, Samata Angel Pattinson, Rebecca Amis, Jeff King and more. To watch in HD click here.

 

Holding court at West Hollywood’s Palihouse, friends and family joined the passionate activist and her husband to celebrate the five-year anniversary of her Red Carpet Green Dress campaign, which promotes the importance of eco-friendly fashion through an annual design competition, with proceeds going toward her nonprofit school, MUSE School CA.

Sporting a sustainably designed long black dress from L.A.’s Reformation, Amber Valletta, who recently debuted her own socially responsible lifestyle brand and website, Master and Muse, echoed Harris’ sentiments about eco-friendly clothing, and her admiration for fellow Oklahoman Cameron’s message. “I’m definitely trying to incorporate a lot more of this into my wardrobe,” she said.
Source: The Hollywood Reporter.

For full photo album check out our official Facebook page here.

 

Coco Eco | Fred Segal | Red Carpet Green Dress

CoCO Eco Mag Event

Coco Eco celebrated EARTH ROCKS! at the iconic Fred Segal Melrose Avenue boutique. Fashion with a sustainable edge took a bow at the Ron Robinson boutique in Los Angeles June 25. It was a debut party for online eco-fashion mag Coco Eco, and a bunch of different looks for different lifestyles were represented. Red Carpet Green Dress founder Suzy Amis

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About Red Carpet Green Dress

Red Carpet Green Dress is a positive fashion campaign founded by Suzy Amis Cameron
fundraising for MUSE School CA

Suzy Amis Cameron and her husband James Cameron (Director of Titanic and Avatar) have long been involved in environmental causes, protecting the planet and its precious resources. Inspired by the global red carpet opportunity presented by James Cameron’s blockbuster hit ‘Avatar’  in 2009, Suzy Amis Cameron founded a unique and innovative dress design contest called ‘Red Carpet Green Dress’. Now going into its sixth year, the positive fashion campaign sets the challenge for creatives and designers worldwide to create a Red Carpet worthy dress, and now tuxedo, environmentally and socially responsible fabrics – thus fulfilling the Green Dress criteria.

CoCO Eco Mag Event

The winning designers are mentored by an established fashion brand within the fashion industry to get his or her design worn on the red carpet at the 87th Academy Awards® celebration by a surprise Hollywood actress and actor. At its heart, fashion is trend-setting and thought provoking. Through Red Carpet Green Dress we want to set the right trends and to provoke the right thoughts. We can use fashion to create positive impact through the way we design, what we make, what we throw away and how we reuse things.

VivienneWestwood

Campaign Director, Samata Pattinson, Dame Vivienne Westwood and Suzy Amis Cameron

 

 “Not only did last year’s contest collect the most number of entries to date, but it also saw designers submitting sketches from farflung parts of the world, including London, Beijing and Tokyo.” 

 
 
 

Innovative Design

A global positive fashion campaign, working collaboratively with luxury brands to inspire change.

Fundraising

Educating the next generation, raising funds for non-profit organisation, MUSE School CA.

Sum of Parts

Luxury fashion delivers benefits to all stakeholders, including its producers and manufacturers.

Translating the facts

Turning the information into tangible, positive results. 

 

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“Kellan Lutz makes going green in his sustainable tux look AMAZEBALLS!!”-Perez Hilton

Previous Winners

Through collaboration and knowledge sharing, we work with emerging and established designers, drawing attention to the importance of more positive practices in the fashion industry.

Through each winning design RCGD seeks to show a range of ways in which more positive practices can be incorporated though the creative and production process, demonstrating several practices which are both scalable and viable.

In 2010 Jillian Granz, a Michigan State University senior, won the competition with a dress made from peace silk. Granz used a no-waste pattern and reclaimed lining. Suzy Amis Cameron wore the winning design to the Oscars in 2010.

Samata Angel is a British born Ghanaian designer who won the competition in 2011. Angel sourced certified hemp and silk chiffon which was hand died with cranberry residue and embroidered with vintage beads from jewellery. Her design was worn by model Aine Rose Campbell.

In February 2012 at the 84th Annual Academy Awards actress Missi Pyle (The Artist) took to the carpet in a flowing blue gown made from organic silk and peace silk, hand-dyed with mineral dye and lined with recycled polyester from excess waste fabric. Venezuelan born, Miami-based designer Valentina Delfino’s gown was dyed in an OSHA (Occupational Safety and Health Administration) approved facility in Los Angeles by Edwina Pellikka. Designer Angelo Santos created Valentina’s gown.

Ghanaian-born Michael Badger was the 2013 winner whose stunning gold creation made People Magazine’s Best Dressed List. Badger holds a B.F.A. in fashion design from the Savannah College of Art and Design in Atlanta, Georgia. Inspired by a volcano and how lava flows, his golden gown was created from fabric which is an GOTS certified silk Crepe De Chine, dyed using seeds from chamomile and goldenrod by Penny Walsh, and incorporated vintage and recycled elements – including candy wrappers. Dame Vivienne Westwood brought the stunning gown to life.

Alice Elia, who is a student at ESMOD in Paris.Kurylenko’s gown is 100% GOTS certified organic peace silk and 100% GOTS certified organic silk, hand-dyed with Sappanwood and then over-dyed with madder root to achieve the resulting shade of red by Penny Walsh. Kurylenko wore a Red Carpet Green Dress special vegan shoe – a faux suede, metallic-trimmed heel (a collaboration between PETA and ethical U.K. based footwear label Beyond Skin).

Jomnarn Dul’s design was worn by Kellan Lutz, of “Twilight” fame. Lutz’s tuxedo jacket was 45% certified silk 8and 55% rPET (recycled plastic bottles), his tux trousers are hemp dyed with logwood and his waistcoat is made from hemp and 100-year-old Spitalfields silk that was dyed with marigold flowers. Established designer Jeff Garner, of Prophetik mentored Jomnarn in the creation of her tuxedo.

 

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The Design Criteria

Our hope is to draw attention to the importance of more positive practices in fashion.

What is positive fashion and why is it needed?

- The world womenswear industry is expected to pass $621 billion by the end of 2014.
- The amount of textiles in U.S. landfills has increased more than five-fold since 1950 while rubber and leather have tripled.
- Each year it is estimated that cotton producers use nearly 25% of the world’s insecticides and more than 10% of the world’s pesticides.
- The Environmental Protection Agency estimates that about 97% of post-consumer textile waste is recyclable.
- Consumers in the United Kingdom have an estimated £30 billion ($46.7 billion) worth of unworn clothes lingering in their closets.
- Millions of tons of unused fabric at mills go to waste each year when dyed the wrong color.

There is no one solution to these multitude of challenges, but we believe in undertaking a multi-pronged approach to make a lasting positive impact. Positive fashion means different things to different people. One thing that all agree on however, is that the emphasis needs to be on a growing design philosophy to create a system which can be supported, indefinitely, through environmental and social responsibility. Positive fashion is part of the larger trend in design, where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life cycle.

Red Carpet Green Dress seeks to do this by reducing textile waste, pollution, water and energy consumption in a fully traceable and socially responsible supply chain.

There are many factors, such as the renewability and source of a fiber, the process of how a raw fiber is turned into a textile, the working conditions of the people producing the materials, and the material’s total carbon footprint. For the Red Carpet Green Dress contest the winning design must be made from material which is both environmentally and socially responsible.The use of notions such as buttons, crystals, beads, sequin, etc. is allowed in the design of the garment. However, the focus should be on using recyclable, safe, natural, organic, sustainable notions, wherever possible, design that can be recycled at the end of the products life and whereby the components have been defined. All applicants’ notes which accompany their sketch submission should clearly highlight these particular items and what they are made of.

When used the general definition of the term organic be applied when the fabric used in a made in way that harvests it with little or minimal negative impact on environment, for example minimal use of harmful chemicals and pesticides or little waste of water. Example of commonly used organic or sustainable fabrics are  bamboo, silk, hemp or soy. 

 

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MUSE School

Our goal is to highlight the importance of positive fashion, and to fundraise for MUSE Global and MUSE School Ca.

Red Carpet Green Dress was launched for a dual purpose. To highlight the importance of positive fashion, and to fundraise for MUSE Global and MUSE School Ca. Entrants are asked to pay $50 to submit a sketch with funds raised going towards the MUSE School CA and Global MUSE. MUSE School CA, Inspiring and preparing young people to live consciously with themselves one another and the planet. The school was founded by Suzy Amis Cameron and her sister Rebecca Amis. Find out more about the MUSE School CA please click here.

 

A non-profit, educational organization in  Calabasas, California, is dedicated to empowering children to realize the full potential of their lives through academic excellence, personal responsibility, compassionate relations, global consciousness and environmental awareness. Bodies are nurtured with fresh organic foods and an honor for all living things, including the planet, is cultivated daily. The MUSE School CA Scholarship Fund enables us to provide financial aid to over 60% of our families.

With your help:

$100 feeds the hawk, owl and falcon per week that provide rodent management in an ecologically sensitive way on the MUSE grounds.

$200 buys one raised bed with soil and seeds to grow organic vegetables for the students’ lunches.

$500 will be a significant contribution to the emerging MUSE Maker Space. Don’t know what that is? Read about it here.

Global MUSE

A worldwide network of schools that share a single, unified mission: To inspire and prepare young people to live consciously with themselves, one another and the planet. MUSE Inspired Schools, like The Good Morning School in Mae Sot Thailand share many, if not all, of the principles that guide a MUSE School CA. The Good Morning School educates the children of migrant workers who have escaped genocide in Burma (Myanmar) and Mana Tamariki in New Zealand. If you would like to personally contribute please donate here:

Click here to donate

 
 

“With over 60% of the students at MUSE on financial aid, continuous fundraising is a necessity and therefore we rely on partnerships and donations.”

- Rebecca Amis, MUSE School co-founder

 

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MEDIA

 

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About Our Founder

Our hope is to draw attention to the importance of more positive practices in fashion.

DSC05722_ppSuzy Amis Cameron is an educational and environmental activist whose passion to “inspire and prepare young people to live consciously with themselves, one another and the planet” led her to found MUSE School CA with her sister, Rebecca Amis, in 2006. MUSE is a non-profit, educational organization in Malibu Canyon, California, that is dedicated to empowering children to realize their full potential through academic excellence, personal responsibility, compassionate relations, global consciousness and environmental awareness.  Global MUSE is a network of sister schools that are modeled after the same principles and provide children on every continent with access to education.

In 2009, Suzy founded Red Carpet Green Dress, an internationally recognized positive fashion design campaign, challenging designers from around the world to create a gown made entirely of materials made with consideration for social and environmental factors. The winning design is worn on the red carpet at the Academy Awards by a surprise Hollywood actress. The competition raises funds for scholarships to non-profit organisations MUSE School CA and Global MUSE.

Suzy resides in Malibu, California, with her husband, James Cameron, and their five children.

 
 

“Over the past few years, Red Carpet Green Dress has become an internationally recognized positive fashion campaign which continues to honour both environmental consciousness and social responsibility.”

- Suzy Amis Cameron

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“The color is thanks to a dying process that used goldenrod and chamomile the byproducts of which since they contained no chemical pollutants went straight to the compost heap.”-Los Angeles Times

Our People

Suzy Amis Cameron

Suzy Amis Cameron

CEO & Co-Founder of MUSE School CA
Samata Pattinson

Samata Pattinson

Campaign Director
Jason Trotter

Jason Trotter

PR Director
Rebecca Amis

Rebecca Amis

Co-Founder of MUSE School CA
Jeff King

Jeff King

Head of MUSE School CA
Brandon Hickman

Brandon Hickman

Digital Media Director
Kairi Thornton

Kairi Thornton

Head of Social Media
Suzy Amis Cameron

Suzy Amis Cameron

CEO & Co-Founder of MUSE School CA
Samata Pattinson

Samata Pattinson

Campaign Director
Jason Trotter

Jason Trotter

PR Director
Rebecca Amis

Rebecca Amis

Co-Founder of MUSE School CA
Jeff King

Jeff King

Head of MUSE School CA
Brandon Hickman

Brandon Hickman

Digital Media Director
Kairi Thornton

Kairi Thornton

Head of Social Media

Our Sponsors & Partners

We are honoured to work with all of our dedicated sponsors.

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SHOP TO SUPPORT

Red Carpet Green Dress has partnered with Previse Skincare on a range of SkinRescue kits. 10% of every purchase donated through Red Carpet Green Dress to MUSE School CA. Support us and buy a KIT HERE.

“With over 60% of the student body at MUSE on financial aid, it is hugely important that we have companies getting involved in partnerships with Red Carpet Green Dress”

Suzy Amis Cameron

 

At Previse SkinCare their ZeroSilicone recipes are free of harsh preservatives, skin clogging silicones, petroleum and synthetic oils. Second, Previse SkinCare President and CEO, Sean Patrick Harrington adds, “At Previse our orientation is 100% education. We passionately believe the world can be a safer, healthier, kinder place by connecting people who share this passion with one another.”

 
 

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Contact Red Carpet Green Dress

Send us correspondence via our contact form below to reach Red Carpet Green Dress at our London or California base.

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  • Today is a big day🎉 Our very own Suzy Amis Cameron is being honored by the @GradesOfGreen for her outstanding work in the field of education and environment! #proudmoment #gradesofgreen #ecofashion #education #sustainable #greenlife #museschool #redcarpetgreendress

    redcarpetgreendress: "Today is a big day🎉 Our very own Suzy Amis Cameron is being honored by the @GradesOfGreen for her outstanding work in the field of education and environment! #proudmoment #gradesofgreen #ecofashion #education #sustainable #greenlife #museschool #redcarpetgreendress"
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  • Thank you for the support @JimCameron - we hope all the budding fashion designers take your advice & design the future. Enter now! #redcarpetgreendress #sustainablefashion #Oscars

    redcarpetgreendress: "Thank you for the support @JimCameron - we hope all the budding fashion designers take your advice & design the future. Enter now! #redcarpetgreendress #sustainablefashion #Oscars"
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  • We love getting tweets like this @JaidaHay. You know the best answer? Enter more than one design! Good luck everyone we are super excited to see your designs! #redcarpetgreend #goodluck #oscars

    redcarpetgreendress: "We love getting tweets like this @JaidaHay. You know the best answer? Enter more than one design! Good luck everyone we are super excited to see your designs! #redcarpetgreend #goodluck #oscars"
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  • Thanks to @Peoplemag! Our sustainable gown by Michael Badger made best dressed list at the #Oscars!

    redcarpetgreendress: "Thanks to @Peoplemag! Our sustainable gown by Michael Badger made best dressed list at the #Oscars!"
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  • Amazing time at our gratitude dinner with @NaomieHarris & all of our supporters!

    redcarpetgreendress: "Amazing time at our gratitude dinner with @NaomieHarris & all of our supporters!"
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  • @suzymusing was just interviewed by a Japanese TV station about @redcarpetgreend - she is super excited - are you?

    redcarpetgreendress: "@suzymusing was just interviewed by a Japanese TV station about @redcarpetgreend - she is super excited - are you?"
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  • Our Gratitude Gathering was a huge success!Thanks to @FollowWestwood, @suzymusing, @royalschneedlework, @Greenpeace @samataangel

    redcarpetgreendress: "Our Gratitude Gathering was a huge success!Thanks to @FollowWestwood, @suzymusing, @royalschneedlework, @Greenpeace @samataangel"
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  • Our Campaign Director @samataangel is on site for the #redcarpetgreendress Gratitude Gathering...how amazing is it looking? Guess who will be at this table...?

    redcarpetgreendress: "Our Campaign Director @samataangel is on site for the #redcarpetgreendress Gratitude Gathering...how amazing is it looking? Guess who will be at this table...?"
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  • Did you know our founder @suzymusing is a keen arts advocate? She is having a blast right now here at the @royalschneedlework #art #sustainablefashion

    redcarpetgreendress: "Did you know our founder @suzymusing is a keen arts advocate? She is having a blast right now here at the @royalschneedlework #art #sustainablefashion"
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  • @suzymusing is in London for @Redcarpetgreend - this is insane! With the ladies @FollowWestwood #sustainablefashion

    redcarpetgreendress: "@suzymusing is in London for @Redcarpetgreend - this is insane! With the ladies @FollowWestwood #sustainablefashion"
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